3-day B&B, Guest House and Boutique Hotel Owners Marketing Workshop

Boost Your Business: 3-Day Marketing Course for B&B, Guest House, and Boutique Hotel Owners and Managers
Course Overview:
Join us for an intensive 3-day marketing course in Johannesburg designed specifically for owners and managers of B&Bs, guest houses, and boutique hotels. Learn practical tools and strategies to increase your occupancy rates through social media advertising, PPC, OTAs like Booking.com and Expedia, leveraging AI for marketing, and more. Our experienced marketing professionals will provide you with real-world insights and knowledge.

Course Agenda:
Day 1: Building a Strong Online Presence
Module 1: Introduction to Hospitality Marketing
Unique challenges and opportunities
Setting marketing goals and KPIs
Module 2: Website Optimization
Professional, user-friendly websites
SEO best practices
Compelling content creation
Module 3: Social Media Marketing
Major platforms: Facebook, Instagram, X, LinkedIn
Social media strategy and content planning
Engaging with guests and building a community
Workshop: Create a 3-month social media content calendar
Day 2: Advanced Online Marketing Strategies
Module 4: Pay-Per-Click (PPC) Advertising
Google Ads campaigns setup
Budgeting and bidding strategies
Analyzing and optimizing PPC campaigns
Module 5: Social Media Advertising
Facebook and Instagram ad campaigns
Targeting and retargeting strategies
Measuring ad performance and ROI
Module 6: Email Marketing
Building and segmenting email lists
Crafting effective email campaigns
Automated email sequences
Workshop: Design a PPC campaign and create an email marketing campaign
Day 3: Maximizing OTAs and Data-Driven Marketing
Module 7: Working with OTAs
Optimizing OTA listings
Managing reviews and guest feedback
Reducing dependency on OTAs
Module 8: Leveraging Data and Analytics
Google Analytics and other tools
Tracking website performance and guest behavior
Data-driven marketing decisions
Module 9: Leveraging AI for Marketing
AI tools and technologies
Personalized guest experiences
Automating marketing tasks
Predictive analytics for occupancy forecasting
Module 10: Reputation Management
Online reputation management
Responding to reviews
Encouraging positive reviews
Workshop: Optimize OTA listings and set up Google Analytics
Module 11: Crafting a Comprehensive Marketing Plan
Integrating marketing channels
Setting short-term and long-term goals
Creating an actionable marketing plan
Final Activity: Present a 6-month marketing plan and receive feedback
Course Details:
Johannesburg:

Venue: Birchwood Hotel (5 Minutes from OR Tambo Airport)
Dates: 7th – 9th August 2024

Cape Town:

Venue: Cape Town Lodge Hotel
Dates: 14th – 16th August 2024

Materials Provided: Course handouts, templates, online resources
Certification: Participants receive a certificate of completion
Bring Your Laptop!